Trends, tips and insights from Click Star experts.
This article explains which sources Google uses for titles and snippets, why it changes them, and how much you can control. It is based on Google Search Central and Search Console Help documentation.
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How to find keywords in your own business data, read search intent and assign each topic to 1 page. Based on official Google documentation.
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Why ad reports and GA4 disagree: attribution rules, conversion windows, ad views, dating and missing data, plus a way to reconcile with real CRM orders. Based on Google and WebKit documentation and a secondary source on Meta.
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Why a fast table-change command can still freeze a PostgreSQL application, and how to lower the risk with lock_timeout and small steps, based on PostgreSQL, Supabase and Martin Fowler documentation.
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The overall average can hide new customers returning less than older ones. This article explains cohort analysis in GA4 and from CRM orders, based on Google Analytics Help and Mixpanel documentation.
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Product filters can create endless near-identical URLs. This article sums up Google's guidance on blocking crawling, canonical, pagination and load-more buttons.
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Fixing the fault is not the end of the job. This article shows how to write a blameless postmortem, based on documents from Google, Atlassian and PagerDuty.
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Which AI actions need a person to approve, what the approval screen should show and how to measure the step, based on documents from OWASP, OpenAI, Anthropic, NIST and Google PAIR.
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The article compares 3 ways for AI to read invoices from photos and PDFs, their technical limits, cross-checks and how to measure accuracy, based on official documentation from Anthropic, OpenAI, Google Cloud and Microsoft Azure.
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How Google picks a page by language and 5 things to get right: separate URLs, two-way hreflang, self-referencing canonicals, no automatic language redirects, and unfinished translations. Based on Google Search Central, Next.js and MDN documentation.
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Which documents keep a software project from depending on one person: a README, ADRs, runbooks and a handover file (the set of 5 is Click Star's framework), based on Diátaxis, AWS, Google and GitHub.
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Which AI errors do prompting, RAG and fine-tuning fix? A review of OpenAI, Anthropic, Google Cloud, Amazon Bedrock and arXiv sources, with a test-question set and a 14-day plan.
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This article explains what an orphan page is, which links Google can read, and how to find and handle such pages, based on Google Search Central, Search Console Help and MDN documentation.
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This article explains the 3 test levels, choosing tests by risk, running them in CI and handling flaky tests, based on Martin Fowler, the Google Testing Blog and Playwright documentation.
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When a visitor rejects cookies, Google Ads may still receive cookieless pings, modeled conversions and hashed data. This article sets out the conditions for each, based on Google documentation.
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What CAC, ROAS and LTV say about ad profit, where they mislead and how to set your own break-even line. Based on Google Ads and Google Analytics 4 documentation.
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The model only proposes a tool call; the application runs it. This article explains the loop, how to set permissions so a customer sees only their own orders, and when to ask for confirmation, based on Anthropic, OpenAI and OWASP documentation.
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How to read EXPLAIN, choose an index type and safely diagnose slow PostgreSQL queries, based on the PostgreSQL 18 and Supabase documentation and examples run on fake data.
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AI models keep nothing between turns, so the application must resend the history. Based on Anthropic and OpenAI documentation, this article compares 5 ways to keep a conversation within the context window.
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Which character blocks Vietnamese needs, how declaration order changes download size, and which font-display to pick. Based on web.dev, MDN, Next.js, the W3C and the Web Almanac 2025.
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Streaming shows AI text as it is written, but brings buffering, cancellation and dropped-stream problems. Based on Anthropic, OpenAI, WHATWG, Next.js and Vercel documentation.
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Google indexes and ranks websites using the mobile version. This article draws on Google Search Central, web.dev, MDN and the Web Almanac 2025 for content parity, structured data, the viewport and checks in Search Console.
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How to read heatmaps and session recordings correctly, their sampling limits and how to mask personal data, based on Microsoft Clarity and Hotjar documentation.
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The layers of website monitoring, the 4 signals to measure, how to write logs and set actionable alerts, based on the Google SRE book, OWASP, and Vercel and Supabase documentation.
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